PIZZA!!!
Who doesn't love PIZZA? Don't say "I don't" because if I smacked a piece hot, fresh pizza in front of you right now, you and I both know you'd chow down on it without a second thought because... PIZZA!
But what does that have to do with our next project you ask?
EVERYTHING.
This project you will learn how to format tabs in Adobe Illustrator as well as how to create a visually appealing menu plus a coupon to give to customers to invite them back.
The catch? The pizza place is located in Florence, Italy and you will need to translate the page into English for your English speaking customers, have it in Spanish for your Spanish speaking customers as well as have it in Italian since you are located just outside the Duomo in Florence, Italy. (The real deal is that this is a real pizza restaurant that is really in Italy and as food in Northern Italy goes, it was among the best we had on our entire trip in the summer of 2017.)
You will need to establish brand guidelines for your logo, pictured here. You can add color but no more than 3 colors and you can change the font but not how it is presented. (You cannot stack "Mister Pizza" and there is no space between the words, for example.)
This is a style guide that I did for my "Simply Mykal" brand on Etsy.com - use it as YOUR guide as you establish the new style for MisterPizza.
What is on the menu at MisterPizza?
Go here to see/copy their menu:
https://glovoapp.com/it/fir/store/mister-pizza-firenze/
ASSIGNMENTS:
1) Establish brand guidelines for MisterPizza - you may change the colors and use no more than 3 total, you may change the font but may not change how it is presented.
Style Guide worth 100 points.
Due in 3 class sessions - peer critique awards points.
2) Using the style guide you established, create a multi-lingual menu for MisterPizza. Be sure to translate it into English and Spanish and use Italian as well. The prices are established already.
You must use tabs in Adobe Illustrator, your menu must look like a real menu and it must follow the rules for good design.
Menu worth 100 points.
Due in 3 class sessions - peer critique awards points.
3) Create a useable/believable pizza coupon for the item/items of your choice. Must look like a real pizza coupon, must include address, phone, location map, menu special, prices (regular and coupon price), expiration date and be in 3 languages.
Coupon worth 50 points.
Due in 2 class sessions - peer critique awards points.
